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CESA Welcomes International Visits


CESA School of Business received a visit from Wilfrid Laurier University’s MBA program in past days. As part of the program’s international business class, Dr. Hugh Munro, MBA Director and Marketing & International Business Professor, takes the students on an international study tour every year since 1995.

The canadian delegation chose CESA School of Business as one of their destinations in their academic tour around Perú and Colombia, among other corporations like Scotiabank, Colpatria, Marca País (Country Brand), National Floral Association, and the Federation of Coffee Growers, and touristic sites like Machu Picchu and Monserrate.

“It’s a way of teaching international business not just at a classroom from a textbook but saying lets go and see how international business is done, to open up the eyes the mind it is better to be in the place than to look at pictures and read about it” said Dr. Munro.

Wilfrid Laurier University is 100 years old and has 15 thousand students. Their business school has around 5 thousand students, and offers an undergraduate program, which has a reputation of being one of the best in the country, several masters of science, and a Ph.D. program. Their Business School also has a very strong entrepreneurship program and center for entrepreneurship, just like CESA.

“I can see there is a lot of similarities in philosophy and values between CESA and our institution, we are very big trying to bring the business world to the classroom and the classroom to the business world. We work very much in an integrative way, we teach so that students can solve business problems, not just marketing or finance problems”.

CESA School of Business continues to open its doors to visits of this nature periodically in hopes of strengthening relationships with institutions around the world that share a passion for business, leadership, entrepreneurship, and internationalization.

“The trip broke down a lot of the misconceptions we had, seeing how business runs at Perú and Colombia is not that different from home which is something I don't think we really had put together beforehand” Greg Cartmell, student.

“Additionally it was interesting just to see how there are little variances, it isn’t just exactly like North American business done in South America, it’s interesting to hear the nuances of the important things you don't think of in terms of culture and what you value down here in order to do business” Necia Martins, student.

“I think sometimes we have our own idea of how business works and then we assume that we can just transplant that anywhere and that is not the case” Catherine Mulvihill, student.