Graduate Programs

Master in Marketing Management

Curriculum

Duration: 21 months
Total credits: 52

Weekly schedule: Fridays 4:00 p.m. - 8:00 p.m. and Saturdays 8:00 a.m. - 12:00 p.m. 

  Courses

Hrs

Attendance

Credits
 
  Prerequisite Cycle    
 
  Applied statistics for marketing (prerrequisite) 1 24 0
 
  Cycle I – 9 credits    
 
  Consumer Knowledge Management 24 2
  Marketing Management 32 3
  Innovation and Creative Marketing 32 3
  Research Seminar 16 1
 
  Cycle II – 12 credits    
 
  Financial Decision Making 32 3
  “Kapital Client” 24 2
  STP Strategies 24 2
  Branding Management 32 3
  Pricing Policies 24 2
 
  Cycle III – 16 credits    
 
  Economic Environment 24 2
  Strategic Product Management (ESIC) 32 3
  Supply Chain Management 32 3
  Global Marketing Strategy (ESIC) 32 3
  Corporate Communication (ESIC) 32 3
  Applied Future Studies in Marketing 24 2
 
  Cycle IV – 15 credits    
 
  Leadership and Management Skills 24 2
  Financial Models for Marketing 32 3
  Competition and Market Regulation 24 2
  Strategic Planning Marketing (ESIC) 32 3
  Elective (ESIC) 24 2
  Thesis 32 3
 
  Total 584 52