Specialization in Strategic Marketing

This program has achieved and maintained leadership in the training of specialists by providing them with the technical skills necessary to quickly respond to the changing dynamics of the domestic and international market, the fast-paced process of globalization, the growing threat of new competition and challenges, and the difficulties faced by executive management in different scenarios.

This specialization has a highly practical component; it is designed to equip professionals with tools and knowledge in the area of marketing to analyze the components and determinants of real demand and make strategic decisions. The curriculum is comprehensive, and it includes courses from various disciplines related to economics.