CESA
 

The CESA e-Commerce projects that compete in Unigame

These are the proposals of six students who qualified for the final phase of this Unilever multinational contest, which promotes entrepreneurship through innovation and new ideas.

Two groups of the CESA, each one integrated by three students of seventh semester, make up the list of finalist teams of the contest Unigame Middle Americas 2017, of Unilever, which in this edition invited university students and entrepreneurs from nine countries of Latin America.

The teams integrated by Gabriela Zuluaga, Aitana Villafuerte and Tatiana Klug; and by Pablo Rother, Alejandro Gutierrez and Juan Guillermo Cardozo, stood out among more than 180 groups (41 of universities) in the challenge imposed in the contest: the development of an electronic commerce platform for consumer products focused on neighborhood stores. In essence, the platform must be a catalyst between this type of business - of artisanal characterization - and consumers.

The ordinary citizen is still receptive to this type of stores, which usually does not have inventories of mass consumer products, so, for they, order is valuable in today's digital reality.

The two groups of students that competed against teams from Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Venezuela, Panama and Ecuador, will have the opportunity to advance to the next phase of the contest and continue to contribute with innovative ideas, that align with sales trends in the global arena. If win this phase, they will compete in the global "Future Leaders League" contest in London.

Through Unigame, Unilever seeks to promote innovation and support innovative ideas that move entrepreneurship. This process began in September, when the students made a presentation and sent a video in which they justified part of the project.

The next phase of the competition is called "Test the idea", where the finalists must make a pilot of its E-Commerce proposal hand in hands with Unilever leaders (mentors) experts in the topic. “Now that we are going to have a mentor, it seems super valuable for us to be accompanied by an expert in this class of topics”, said Aitana Villafuerte, because both she and her colleagues already know who is going to carry out that tutoring.

To do this they must send a video on January 19, which must collect the results and conclusions of the pilot in a maximum of six minutes. There will also be a panel that will define the participation of one of the finalist groups in the United Kingdom. This phase, which is global and definitive, will transform the challenge.

The winners will be announced in the first week of February next year.