GRADUATE PROGRAM
SNIES Code: 3899

Postgraduate Certificate in
Strategic Marketing

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Strategic Marketing
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Develop your analytical and creative abilities.

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Enhance your leadership skills for decision-making.

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Master analytical tools to understand and manage emerging consumer trends.

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Make an impact in the market with innovative and productive ideas.

Relevant, strategic, and tactical — that's who we are at EME

Become a professional expert in marketing plan modeling and in mastering techniques to create and deliver value to your company and its customers. EME offers you a strategic and practical vision of marketing through innovative methodologies that give you a competitive edge as a professional.
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Target

EME is intended for professionals from various disciplines who are interested in expanding their knowledge in marketing by mastering current management techniques and tools.

Program features

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TITLE

Certificate in Strategic Marketing

schedule

DURATION

2 semesters

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SCHEDULE

Thursday: 5:30 PM to 9:30 PM
Friday: 4:00 PM to 8:00 PM
Saturday: 8:00 AM to 12:00 PM

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MODALITY

On-campus

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ADMISSIONS

January 13 to June 13, 2025
CESA reserves its right to offer programs, elective courses, and program specializations, contingent upon meeting the minimum enrollment required.

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TUITION FEE

COP 20.928.100 per semester (Rate for 2025)

Develop a strategic and practical perspective on marketing and enhance your leadership impact in the business world.

What Our Graduates Say

José Fernando Cadavid Claussen

José Fernando Cadavid Claussen

General Manager at PROSEIN Colombia

A program that bridges knowledge with the real-world experiences companies face in dealing with consumers in a market as volatile as Colombia’s—one that shaped the vision that led me to the position I hold today.

Erika Álvarez Mejía

Erika Álvarez Mejía

Commercial and Operations Manager at Ransa Colombia

It equipped me with practical tools and a comprehensive perspective on services marketing, enriched by an outstanding experience and valuable networking opportunities.

Lorenzo Medina López

Lorenzo Medina López

Director of Special Sales and New Business at Cencosud

Studying at CESA represented a strategic shift in my life, as it gave me a different perspective on what’s happening in Colombia.

Monika Gómez Valek

Monika Gómez Valek

Manager at Rosas Don Eloy

Being a marketing expert from CESA allowed me to ensure that all elements communicate and evoke emotions. Sales became more than just a transaction; they became an experience.

Start Now

71%

of our graduates hold mid-to-senior management positions

100%

of our mentors are part of the business world in senior management

81%

of students highlight the practical approach and applicability of our postgraduate programs

25%

of our graduates are entrepreneurs

Why Study at CESA?

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Educational Model

CESA offers a personalized education model that identifies students' motivations based on their interests, personal strengths, and professional challenges—aligned with the needs of the business world.

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Business Leader Professors

Our faculty members are recognized nationally and internationally for their business expertise, stemming from their senior management roles.

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Networking and Connections

We offer a meaningful, interdisciplinary, and cross-cutting connection between all students and the faculty.

International focus

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Exchange programs

CESA offers more than 20 exchange partnerships that allow students to spend a semester or a full year abroad.

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Dual degree programs

Available for both undergraduate and graduate programs with internationally accredited universities.

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International professors and students

During the semester, CESA involves professors and welcomes international students, fostering a multicultural environment.

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