GRADUATE PROGRAM
SNIES Code: 91491

Master's in
Marketing Management

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Marketing Management

Program Highlights

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Transform yourself into a professional equipped with today’s tools to lead in the current business climate, with a customer-focused business mindset.

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Learn to make assertive and agile decisions that drive value for your company and its consumers.

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Develop critical, analytical, and solution-oriented skills guided by strategic and ethical thinking.

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Lead innovation processes that generate value for your organization and its broader environment.

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Choose your area of specialization: Precision Marketing and B2B, Communication and Branding, or Customer Experience

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Earn a double degree with ESIC Business & Marketing School in Spain.

Creative, strategic, solution-oriented, with a 360° vision — that’s who we are in the MDM.

The MDM develops your technical, strategic, and personal skills to transform you into an innovative professional with a broad business vision, capable of addressing today’s marketing management challenges. It is designed for current and future marketing leaders, focusing on three key elements: content, interdisciplinarity, and a thorough analysis of marketing’s role within organizations.
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Target

Designed for professionals from all disciplines with experience in marketing, commercial, management, finance, communications, or sales, who have held—or aspire to hold—leadership roles.

Become a marketing director with a focus on Precision Marketing and B2B, Communication and Branding, and Customer Experience. Design and pitch your marketing plan alongside international experts.

Program features

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TITLE

Master's in Marketing Management, CESA | Master's in Marketing and Commercial Management, ESIC

schedule

DURATION

3 semesters.

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SCHEDULE

Thursday: 5:30 PM to 9:30 PM

Friday: 4:00 PM to 8:00 PM

Saturday: 8:00 AM to 12:00 PM

International courses require full-time availability.

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MODALITY

On-campus

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ADMISSIONS

January 13 to June 13, 2025
CESA reserves its right to offer programs, elective courses, and program specializations, contingent upon meeting the minimum enrollment required.

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TUITION FEE

COP 24.876.800 per semester (Rate for 2025)

Standing out in marketing is tough — our master’s program gives you the tools to make it happen!

What Our Graduates Say

Juan Ángel

Juan Ángel

Country Manager at Driv.in Colombia

The Master’s in Marketing Management made a significant impact on my life—not only academically and practically, by helping me strengthen my managerial and leadership skills—but also professionally. The networking opportunities are outstanding, and the faculty’s contributions, both personally and professionally, were invaluable.

Monika Gómez Valek

Monika Gómez Valek

Manager at Rosas Don Eloy

Everything is applicable to real business, and that’s fantastic. Having professors who are also business leaders—witnessing their current strategies, practices, and how they adapt to the complexities of the country—is truly invaluable.

Santiago Carmona Bernal

Santiago Carmona Bernal

Operations and After-Sales Manager at Zaneo Colombia

The CESA experience shifts a career path thanks to its strategic vision—and above all, the networking. I met people who became not only friends but also business partners—both as clients and suppliers.

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71%

of our graduates hold mid-to-senior management positions

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of our mentors are part of senior management

81%

of students emphasize the practical approach and applicability of our graduate programs

25%

of our graduates are entrepreneurs

Why Study at CESA?

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Educational Model

CESA offers a personalized education model that identifies students' motivations based on their interests, personal strengths, and professional challenges—aligned with the needs of the business world.

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Business Leader Professors

Our faculty members are recognized nationally and internationally for their business expertise, stemming from their senior management roles.

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Networking and Connections

We offer a meaningful, interdisciplinary, and cross-cutting connection between all students and the faculty.

International focus

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Exchange programs

CESA offers more than 20 exchange partnerships that allow students to spend a semester or a full year abroad.

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Dual degree programs

Available for both undergraduate and graduate programs with internationally accredited universities.

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International professors and students

During the semester, CESA involves professors and welcomes international students, fostering a multicultural environment.

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